The Initiative Gelbe Tonne (geTon –Recycling bin initiative) was founded three years ago.Its goal is to promote a functioning circular economy based around yellow recycling bins – to conserve resources and protect the environment. The founding members included consumer goods corporation Procter&Gamble Germany; packaging corporation Alpla; the three recycling system companies Der Grüne Punkt, Interseroh and BellandVision plus leading international recycling, service and water service provider Remondis. In the meantime they have been joined by the Schwarz Group, owner of supermarket chains Lidl and Kaufland plus its own recycling system company PreZero; packaging manufacturer Jokey and recycling transaction platform cirplus. More: www.get-on.org
