Fasse und Bieger Claudia Fasse

Claudia Fasse


studied German and was trained at Sender Freies Berlin, worked as an editor and presenter for various radio and television stations. After a legislative period as spokesperson in the NRW Ministry of the Environment, she was contracted by Coca-Cola Germany, Beiersdorf AG and Ströer SE as spokesperson and communications director.

Professional background


Managing partner Fasse + Bieger Strategic Communications GmbH & Co. KG Hamburg, Wuppertal

2010 – 2014

Head of Corporate Communications and Group Spokesperson, Ströer AG in Cologne

Since 2008

chairwoman/member of the study-group Crisis and Issues Management of the German Public Relations Association (DPRG).

2007 – 2010

Director Global Corporate Media Relations and Group Spokesperson, Beiersdorf AG in Hamburg

2004 – 2007

Spokesperson of department Public Affairs & Communications for the German Coca-Cola System in Berlin Director Corporate Communications, Spokesperson Coca-Cola GmbH, Berlin

2002 – 2004

Senior Consultant with Burson-Marsteller, PR agency in Berlin

Lectureship for crisis management at the Institute for Communication Studies at the University Leipzig, WS 04/05.

2000 – 2002

Senior consultant with Ahrens & Behrent, PR Agency in Frankfurt

1995 – 2000

Spokesperson and Head of Communications Department for Ministry of Environment, Regional Planning and Agriculture (MURL) in Düsseldorf, NRW

1987 – 1995

Traineeship for broadcasting station Sender Freies Berlin (FSB) and freelance work for Westdeutsches Fernsehen (WDR), both ARD.  Local desk Düsseldorf and Cologne, anchor woman for nationwide “Aktuelle Stunde“. Permanent freelance for ARD-Morgenmagazin in Cologne. Freelance for other stations, like ZDF (“Frontal“) and SAT.1.

1983 – 1990

A-levels from Gymnasium an der Grashofstraße, Essen and Master of Arts in German Studies, Philosophy und Psychology at Freie Universität (FU) Berlin. Academic tutor, internship and freelance work for Westdeutsche Allgemeine Zeitung (WAZ) in Hattingen.

Lecturings and teaching

Since 2008

Chairwoman of the Crisis Communications and Issues Management working group of the German Public Relations Association (DPRG), lecturer for Corporate Communications and Public Affairs at the German Institute for Public Affairs (DIPR) in Hamburg, for Crisis and Issues Management at the German Academy for Public Relations (DAPR) in Düsseldorf, at the Public Relations Society (DEPAK) in Berlin and at the Mont-Cenis training academy of the state of North Rhine-Westphalia in Herne.

Since 2016

Lecturer for the communication management training programme with a focus on business journalism at the Business School Berlin (BSP) and since 2018 coach at the Brandenburg Agency for Cultural and Creative Industries.


German (native), English (business fluent), French (basic), Italian (basics)