Fasse und Bieger Claudia Fasse

Claudia Fasse


Studied German, philosophy and psychology in Berlin. She worked as an intern and following this for many years as an editor and presenter for various public-service broadcasters. For five years she was the spokeswoman for the environment ministry of the German state of North Rhine-Westphalia. After a period spent working for large PR agencies she held positions as a spokeswoman and communications director at Coca-Cola Germany, Beiersdorf AG and Ströer AG.

Professional background


Managing partner Fasse + Bieger Strategic Communications GmbH & Co. KG Hamburg, Wuppertal

2010 – 2014

Head of Corporate Communications and Group Spokesperson, Ströer AG in Cologne

Since 2008

chairwoman/member of the study-group Crisis and Issues Management of the German Public Relations Association (DPRG).

2007 – 2010

Director Global Corporate Media Relations and Group Spokesperson, Beiersdorf AG in Hamburg

2004 – 2007

Spokesperson of department Public Affairs & Communications for the German Coca-Cola System in Berlin Director Corporate Communications, Spokesperson Coca-Cola GmbH, Berlin

2002 – 2004

Senior Consultant with Burson-Marsteller, PR agency in Berlin

Lectureship for crisis management at the Institute for Communication Studies at the University Leipzig, WS 04/05.

2000 – 2002

Senior consultant with Ahrens & Behrent, PR Agency in Frankfurt

1995 – 2000

Spokesperson and Head of Communications Department for Ministry of Environment, Regional Planning and Agriculture (MURL) in Düsseldorf, NRW

1987 – 1995

Traineeship for broadcasting station Sender Freies Berlin (FSB) and freelance work for Westdeutsches Fernsehen (WDR), both ARD.  Local desk Düsseldorf and Cologne, anchor woman for nationwide “Aktuelle Stunde“. Permanent freelance for ARD-Morgenmagazin in Cologne. Freelance for other stations, like ZDF (“Frontal“) and SAT.1.

1983 – 1990

A-levels from Gymnasium an der Grashofstraße, Essen and Master of Arts in German Studies, Philosophy und Psychology at Freie Universität (FU) Berlin. Academic tutor, internship and freelance work for Westdeutsche Allgemeine Zeitung (WAZ) in Hattingen.

Lecturings and teaching

ab 2008

Vorsitzende des Arbeitskreises Krisenkommunikation und Issues Management der Deutschen Gesellschaft für Public Relations (DPRG), Dozentin für Corporate Communications und Public Affairs beim Deutschen Institut für Public Affairs (DIPR) in Hamburg, für Krisen- und Issues-Management bei der Deutschen Akademie für Public Relations (DAPR) in Düsseldorf, bei der Public Relations Gesellschaft (DEPAK) in Berlin sowie bei der Fortbildungsakademie Mont-Cenis des Landes Nordrhein-Westfalen in Herne.

Seit 2016

Dozentin für den Ausbildungsgang Kommunikationsmanagement mit dem Schwerpunkt Wirtschaftsjournalismus an der Business School Berlin (BSP) und seit 2018 Coach der Brandenburger Agentur für Kultur- und Kreativwirtschaft.


German (native), English (business fluent), French (basic), Italian (basics)