Renee Hansen Strategische Konzeption

Renée Hansen

strategic conception

Studied Industrial and Organisational Psychology and works at the interface between organizational development and communications. After spending 15 years working as a consultant and in management positions for owner-operated and international communications agencies she became self-employed in 2006. Renée Hansen is the author of several bestsellers on the topic of concepts and communications strategy.

Professional background

Since 2006

renée hansen kommunikation

2017 – 2020

Partner, Contrain GmbH

2003 – 2006

Member of the management team of Burson-Marsteller Deutschland GmbH

1995 – 2000

Consultant and senior consultant, Ahrens & Behrent Kommunikationsagentur GmbH

1991 – 1995
Assistant to the managing director, tutor and freelancer, AFK Akademie Führung und Kommunikation GmbH
Lecturing on conception development, crisis communications and internal communications: Danube University Krems, Burgenland University of Applied Sciences, German Academy for Public Relations (DAPR), German Institute for Public Relations (DIPR), Quadriga University of Applied Sciences and German Press Academy, Green Campus (“Heinrich-Böll-Stiftung” foundation)

Qualifications

Master of Economic and Organizational Development; Master of Art History and Media Sciences; qualified trainer and process facilitator; trained hypnosystemic organisational developer and coach; additional qualification for the ZRM Zürich Resource Model; dynamic facilitation; graphic facilitation

Languages

Native German, English (fluent), French (Basic), Italian (basic), Norwegian (Basic)

Selected publications

“Um die Hecke gedacht – Kommunikationsstrategien entwickeln” (2020, with S. Bernoully), “Konzeptionspraxis” (2013, 6th ed., with S. Bernoully), “Aus dem Bauch heraus. Wie Führungskräfte über Kommunikation in Veränderungen entscheiden.” (2016, in: Interne Organisationskommunikation, R. Nowak/M. Roither), “Den Ernstfall üben – im Ernstfall überzeugen. Training und Coaching zur kommunikativen Bewältigung von Krisen” (2016, in: Krisenkommunikation, H. Möhrle), “Kommunikation mit Köpfchen – Wie konzeptionelle Kommunikationsplanung Kunst und Kultur zum Erfolg verhilft” (2011, in: Tatendrang Kultur, A. Klein)