On behalf of the Schwarz Group – owner of supermarket chains Lidl and Kaufland and environmental services company PreZero – in summer 2019 we organised active infotainment events in supermarket car parks across Germany. Consumers were invited to take part in guessing games, actively separate packaging waste and enjoy fun games and entertainment including small prizes. The offering was designed to make participants think about the reusable materials contained in their rubbish and the correct way to dispose of waste. The result? A flood of questions and comments plus surprisingly high and consistently positive media interest (>7 million gross range).