A store check; insights into the company’s history and, naturally, product tasting were the focus of student interest during the corporate presentation, held at one of Lindner’s over 40 Berlin delis and given by COO Florian Wonneberg. In return, the students, under the leadership of their lecturer, Claudia Fasse, provided a qualitative customer survey including ideas for a new communications concept and discussed the findings with the Lindner executive during the event.
